Entrepreneurship Through Acquisition
What is Entrepreneurship Through Acquistion?
Entrepreneurship Through Acquisition (ETA) is a strategic pathway to business ownership where aspiring entrepreneurs acquire an existing business rather than starting from scratch. This approach allows new owners to leverage an established customer base, proven revenue streams, and operational infrastructure to accelerate growth and impact.
In rural Southern Virginia, ETA presents a unique opportunity for both buyers and sellers. With many small business owners approaching retirement, acquiring an existing business can be a win-win: ensuring local businesses continue to thrive while offering new entrepreneurs a head start in ownership.
Key Considerations for Entrepreneurship Through Acquisition
1. Finding the Right Business
Identifying the right business to acquire can take different forms:
- Purchasing a business where you are currently an employee – This can be an excellent way to transition into ownership while ensuring continuity for customers and employees.
- Approaching a business owner where you’ve been a long-time customer – If you have insight into the company’s operations and value its offerings, this could be an ideal opportunity.
- Building a new relationship with a seller – Some acquisitions require networking and research to find the right match. Many business owners may not actively advertise their intent to sell, so proactive outreach is key.
2. Financing Your Acquisition
Funding your purchase is one of the biggest challenges in ETA, but there are multiple financing options available:
- SBA loans and bank financing
- Seller financing (where the current owner provides a loan to the buyer)
- Grants and rural business incentives
- Private investors or family contributions
💰 Explore financing options in the RISE Funding Database >
3. Evaluating Business Viability
Due diligence is critical—before buying a business, you need to assess:
- Financial records – revenue trends, profitability, outstanding debts
- Customer relationships – brand loyalty, recurring revenue potential
- Operational processes – workforce stability, supply chain reliability
- Growth opportunities – potential for expansion, digital transformation, or efficiency improvements
4. Navigating Ownership Transition
In small communities, a business’s reputation and relationships are just as valuable as its financials. Ensuring a smooth transition for employees and customers is key to long-term success. Effective strategies include:
- Keeping the existing workforce engaged
- Maintaining strong relationships with suppliers and partners
- Communicating changes transparently to customers
- Gradually introducing new business strategies without disrupting existing strengths
5. Building on Existing Success
ETA isn’t just about keeping the business running—it’s about making it thrive. Many rural businesses benefit from:
- Modernized marketing efforts (website updates, social media, local SEO)
- Operational efficiencies (automation, new technology, improved workflows)
- Expansion into new markets (e-commerce, additional locations, new service offerings)
How We Can Help
Whether you’ve got a plan in mind that you want to get feedback on, or if you’re just getting started with Entrepreneurship Through Acquisition, the RISE team is here to help. We provide guidance and connect you with resources to support you at every stage of your business acquisition journey, making sure you have the tools and expertise needed for a successful transition.
✅ One-on-One Navigation – Meet with the RISE Navigator team to explore local and regional business resources. Learn more >
✅ Business Consulting – Have a free advising session with a Longwood SBDC consultant. Get expert business advising >
✅ Leadership Development – Coaching services are available through the SOVA Innovation Hub. Explore coaching >
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