The RISE Regional Innovation Summit for Entrepreneurs will include full group sessions and breakout sessions, with featured speakers, panels, and workshops to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.
About this Workshop
Seizing the Scroll: How to Meet Your Audience Where They Are
In today’s fast-paced digital landscape, understanding the latest social media trends and algorithm changes is crucial for staying competitive. This session will equip entrepreneurs with actionable insights and strategies to optimize their digital ad campaigns, ensuring they effectively reach and engage their target audience. By mastering these tools, you’ll be empowered to elevate your brand, maximize your ROI, and confidently meet the next pivotal moment in your entrepreneurial journey.
Learning objectives for this workshop include:
- Stay Ahead of the Curve: Explore the latest social media updates of 2024 and how they impact your digital strategy.
- Master the Algorithms: Learn how recent algorithm changes can be leveraged to boost your visibility and engagement.
- Optimize Your Ad Spend: Discover insider tips and tricks to create high-performing ads that maximize your ROI in a competitive landscape.
Workshop Presenter: Jenn Kinne, Social Media Manager & Account Executive, Letterpress Communications
Prerequisites: None
Notes for Attendees:
- If you attend this Workshop, it is recommended you bring a laptop computer or tablet if possible.
About the Speaker
Jenn Kinne
Social Media Manager & Account Executive, Letterpress Communications
Jennifer (Jenn) Kinne is a seasoned communications specialist with a strong background in social media management, community engagement, and event planning. As the Social Media Manager and Account Executive at Letterpress Communications, she excels in crafting compelling content, developing strategic social media plans, and building robust community connections.
Jennifer’s career includes key roles such as Director of Marketing at the Farmville Area Chamber of Commerce, where she led social media initiatives, managed finances, and orchestrated events, and as the Family and Community Engagement Liaison for Prince Edward County Public Schools, where she strengthened community relationships and managed media communications. She holds a Bachelor’s degree in Professional Studies from Charleston Southern University and an Associate Degree from Southside Virginia Community College.
Jennifer is skilled in digital tools like Microsoft Word, Google Suite, Constant Contact, and Canva. Deeply committed to her community, Jennifer actively participates in several local non-profits. Outside of work, she enjoys coffee, cheese, social media, and spending time with her dogs. Known for her energy, organization, and teamwork, Jennifer is dedicated to making a positive impact both professionally and personally.
Letterpress Communications is a mission-driven company, offering boutique marketing strategies assist with nonprofit and higher education marketing, tourism storytelling and small town rehabilitation, as well as supporting women-owned and minority businesses.
Jenn Kinne
Social Media Manager
Letterpress Communications
Farmville, VA
Letterpress Communications
Register TODAY for the RISE Summit for Entrepreneurs
The RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, October 19, 2024 at the Institute for Advanced Learning & Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.