The RISE Regional Innovation Summit for Entrepreneurs on Saturday, October 19, 2024 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.

Breakout Session Description

From Small Start to Big Success: Mastering Product Development and Business Scaling

45 MINUTE SESSION

TRACKS: RURAL INNOVATION, BUSINESS SKILLS

Join Robin Allen, the powerhouse behind Birdie’s Pimento Cheese, as she reveals the secrets to transforming a local favorite into a nationally recognized brand. Discover how she navigated product development, tackled the challenges of scaling a business, and tapped into new markets to expand her reach. This session will equip you with practical strategies and motivational insights to elevate your own business from a small operation to a major player in your industry.

Learning objectives for this workshop include:

  • Identify the steps to successfully develop and distribute a product, drawing from Birdie’s Pimento Cheese’s journey.
  • Understand the key differences between growing and scaling a business and how to apply these strategies effectively.
  • Learn how to identify new market opportunities and make the right decisions for expansion.
  • Gain actionable insights into building a brand that resonates with customers at both local and national levels.

Speaker: Robin “Birdie” Allen

Moderator: Hope Harris-Gayles

Robin "Birdie" Allen: From small start to big success: mastering product development and business scaling

About the Speaker

Robin “Birdie” Allen

President and Co-Founder, Birdie’s Pimento Cheese

Robin Allen, affectionately known as “Birdie,” successfully transitioned from a long-standing career owning a print shop in Southern Virginia to becoming the face behind Birdie’s Pimento Cheese – a brand that has captured the hearts (and taste buds) of many. Her journey from the print shop to the kitchen is a testament to resilience, adaptability, and the pursuit of passion.

Robin Allen

Robin Allen

Birdie's Pimento Cheese
Mecklenburg County, VA - Distributed Nationwide

Register TODAY for the RISE Summit for Entrepreneurs

The RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, October 19, 2024 at the Institute for Advanced Learning & Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.