The RISE Summit for Entrepreneurs and Innovators on Thursday, August 27, 2026 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.
About this Workshop
Marketing Funnel Challenge: Is Your Message Moving Customers to Action?
Description:
The session focuses on helping entrepreneurs refine their business messaging and better understand how potential customers move from awareness to interest, consideration, and ultimately conversion. Rather than a traditional presentation, participants would actively engage in a live demonstration where audience members become “potential customers” and physically move through stages of a marketing funnel based on the effectiveness of a participant’s business pitch. The exercise creates immediate feedback, sparks discussion, and helps entrepreneurs identify what is and isn’t resonating with their target audience.
Speaker: Crystal Hairston, SocializeMe LLC
Crystal Hairston
Register TODAY for the RISE Summit
The 3rd annual RISE Summit for Entrepreneurs and Innovators will be held Thursday, August 27, 2026 at the Institute for Advanced Learning & Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.