RISE 2025 website header image

The RISE Regional Innovation Summit for Entrepreneurs on Saturday, November 1, 2025 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.

About this Workshop

Stand Out & Get Seen: A Marketing Kickstart for Entrepreneurs

45 MINUTE WORKSHOP

TRACK: BUSINESS SKILLS

Learning objectives for this workshop include:

  • Identify three words that define a brand’s core messaging
  • Understand the differences between owned, earned and paid marketing channels
  • Recognize how visuals and storytelling strengthen brand presence
  • Identify simple metrics to measure marketing success
  • Learn how the upcoming RISE Ready, Set, Grow! Marketing Bootcamp will expand these concepts into a full strategy

Description:

Marketing doesn’t have to be overwhelming. This interactive session will give entrepreneurs practical tools to define their brand, understand their audiences and create more visibility. In just 45 minutes, participants will explore how messaging, channels, visuals and measurement come together to grow a business.

Workshop Presenter: Chad Thompson, Account Executive, Letterpress Communications

Prerequisites: None

Notes for Attendees: For all entrepreneurs and business owners

Michael Scales Workshop Essential Financial Skills for Entrepreneurs RISE Summit October 2024 Danville VA

About the Speaker

Chad Thompson

Account Executive, Letterpress Communications

Chad Thompson is an Account Executive with Letterpress Communications, where he helps communities and organizations develop creative marketing strategies that drive growth. Based in Southwest Virginia, Chad also co-owns a small business, The Book Cellar, in Abingdon. His background in tourism, small business development and entrepreneurship gives him a unique perspective on how to connect brands with audiences in meaningful ways.
Chad Thompson

Chad Thompson

Account Executive

Letterpress Communications

Register TODAY for the RISE Summit for Entrepreneurs

The 2nd annual RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, November 1, 2025 at the Institute for Advanced Learning & Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.