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	<title>Liz Smith, Author at SOVA RISE Collaborative</title>
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	<description>Regional Investment in Startups &#38; Entrepreneurs</description>
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	<title>Liz Smith, Author at SOVA RISE Collaborative</title>
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		<title>Heard it through the RISE Grapevine: February 2026 Edition</title>
		<link>https://sovarise.com/blog/customer-journey-for-entrepreneurs-rise-grapevine/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Thu, 19 Feb 2026 19:35:13 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Grapevine Meetup Recap]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=264752</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/blog/customer-journey-for-entrepreneurs-rise-grapevine/">Heard it through the RISE Grapevine: February 2026 Edition</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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				<div class="et_pb_text_inner"><h2>February 2026 Grapevine: Mapping the Customer Journey and what is coming up next in our ecosystem</h2></div>
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				<div class="et_pb_text_inner"><p data-start="150" data-end="356">At this month’s RISE Grapevine Monthly Virtual Meetup, our community leaned into a topic that touches every entrepreneur, no matter your industry or how long you have been in business: the customer journey. The customer journey is critical for small business growth.</p>
<p data-start="358" data-end="644">If you have been working on identifying your ideal customer, this conversation was the “other side” of that work. While you are learning who your customer is, the customer journey helps you understand how they find you, what convinces them to trust you, and what keeps them coming back.</p></div>
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				<div class="et_pb_text_inner"><h2 style="text-align: center;"><strong>The Customer Journey</strong></h2></div>
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				<div class="et_pb_text_inner"><h3 data-start="646" data-end="680"><strong>What is the customer journey?</strong></h3>
<p data-start="681" data-end="855">Marilynn Cabiness walked us through the customer journey as the complete experience a customer has with your company, from the first interaction to becoming a loyal advocate.</p>
<p data-start="857" data-end="1102">A key point she emphasized was that this is about more than a product or service. It is about the experience people have with you. Every interaction plays a role in shaping perception, trust, and the decision to continue doing business with you.</p>
<h3 data-start="1104" data-end="1148"><strong>The five stages of the customer journey</strong></h3>
<p data-start="1149" data-end="1201">Marilynn shared a simple framework with five stages:</p>
<h4 data-start="1203" data-end="1505"><strong data-start="1203" data-end="1219">1) Awareness</strong></h4>
<p data-start="1203" data-end="1505">This is when customers discover you exist. Sometimes they are not even fully aware of the need they have yet. Awareness can come through online searches, social media, ads, direct mail, or word of mouth. The reminder was clear: people cannot choose you if they do not know you exist.</p>
<h4 data-start="1507" data-end="1719"><strong data-start="1507" data-end="1522">2) Interest</strong></h4>
<p data-start="1507" data-end="1719">Once awareness is sparked, customers start researching and comparing. They read reviews, watch videos, browse your content, and look for signs of credibility. This is where trust begins to form.</p>
<p data-start="1721" data-end="1956">One participant shared a real-time takeaway that many entrepreneurs can relate to: consistent online content helps people learn who you are and what you stand for, so that when they are ready for help, you are the person they think of.</p>
<p data-start="1958" data-end="2165">Another strong point from the discussion: reviews matter, but you often have to ask for them. Not just a star rating, but a written review that adds real context and confidence for the next potential client.</p>
<h4 data-start="2167" data-end="2388"><strong data-start="2167" data-end="2182">3) Purchase</strong></h4>
<p data-start="2167" data-end="2388">This is the moment we all want, but it only happens smoothly if the process is clear and easy. The group talked about how quickly interest can disappear when a customer cannot figure out what to do next.</p>
<p data-start="2390" data-end="2615">A practical suggestion was to reduce confusion by being specific about what you sell and using a single clear call to action, especially on service pages or landing pages. Make it comfortable. Make it simple. Make it obvious.</p>
<h4 data-start="2617" data-end="2781"><strong data-start="2617" data-end="2633">4) Retention</strong></h4>
<p data-start="2617" data-end="2781">The purchase is not the finish line. Retention is where relationship shows up. The goal is to continue demonstrating value and staying connected.</p>
<p data-start="2783" data-end="3032">A great example came from a tech services perspective: do not wait for something to break. Check in. Be proactive. Look for ways to improve efficiency, not just solve problems. When you solve one problem well, customers tend to return with the next.</p>
<h4 data-start="3034" data-end="3173"><strong data-start="3034" data-end="3049">5) Advocacy</strong></h4>
<p data-start="3034" data-end="3173">Advocacy is when satisfied customers become your promoters. Word of mouth becomes one of your most powerful growth tools.</p>
<p data-start="3175" data-end="3458">A standout reminder here was that advocacy does not only come from customers. Sometimes the people who cheerlead for you are those who simply know you, trust you, and have had a positive relationship with you in the community. That is why how you show up matters, online and offline.</p>
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				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Key takeaways we are carrying forward!</h2><div><p><strong></strong></p>
<p><strong>The customer journey is not just the point of purchase. </strong><br />It is every interaction along the way.</p>
<p><strong>Customers remember how you made them feel.</strong><br />That is what builds trust. That is what creates loyalty. That is what turns one-time buyers into repeat customers and enthusiastic advocates.</p></div></div>
				
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				<div class="et_pb_text_inner"><h2 style="text-align: center;"><strong>Ecosystem updates and events you should know about</strong></h2></div>
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				<div class="et_pb_text_inner"><p>One of the best parts of RISE Grapevine is hearing what is happening across Southern Virginia and beyond. Here are a few highlights shared during announcements:</p>
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<h3><strong>Finance Your Business: Market Validation</strong></h3>
<p>Community Investment Collaborative is kicking off its Finance Your Business series with a session on Market Validation on February 25, 2026 from 5:30 to 7:00 pm. The series will continue on the last Wednesday of each month through November.<br data-start="5196" data-end="5199" /><a data-start="5199" data-end="5228" rel="noopener" target="_new" class="decorated-link" href="https://bit.ly/FYB-Feb2026CIC">https://bit.ly/FYB-Feb2026CIC<span aria-hidden="true" class="ms-0.5 inline-block align-middle leading-none"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" aria-hidden="true" data-rtl-flip="" class="block h-&#091;0.75em&#093; w-&#091;0.75em&#093; stroke-current stroke-&#091;0.75&#093;"><use href="/cdn/assets/sprites-core-mxwopdm6.svg#304883" fill="currentColor"></use></svg></span></a></p>
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<h3><strong>Free Technology Evaluation</strong></h3>
<p><b>Southside Tech Services</b><br />Spot Data &amp; Privacy Risks, Identify Inefficient &amp; Outdated Systems, Know Your Next Steps</p>
<p><a href="https://api.leadconnectorhq.com/widget/form/ylxsgKST4fk7k5zqw22v">https://api.leadconnectorhq.com/widget/form/ylxsgKST4fk7k5zqw22v</a></p>
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<h3><strong>Cyber 101: Protecting the Future</strong></h3>
<p><strong>AI Ethics Session</strong><br /><strong>Thursday, February 26 | 12:00 pm</strong><br />This Cyber 101 session focuses on AI ethics and responsible technology use for small business owners. Participants will learn practical cybersecurity and compliance basics that help protect data, build trust, and support long-term growth.<br /><strong></strong></p>
<p><strong>Ongoing:</strong> Cyber 101 meets every Thursday at 7:00 pm for cybersecurity essentials for individuals and small business owners.<br /><a href="https://www.meetup.com/cyber-101-protecting-the-future/"></a></p>
<p><a href="https://www.meetup.com/cyber-101-protecting-the-future/">Cyber 101: Protecting the Future | Meetup</a></p>
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<h3><strong>QuickBooks Online Workshop for Beginners</strong></h3>
<p><strong>Monday, March 2, 2026</strong><br /><strong>SOVA Innovation Hub |  9:30am-12:00pm</strong><br />Katie Van Hughes, owner of GSD Bookkeeping shared an upcoming training focused on QuickBooks fundamentals on March 2nd. It is a great opportunity if you want more confidence in bookkeeping and financial systems.<br /><a href="https://gsd-bookkeeping-services-llc.my.canva.site/qbo-workshop-beginner">https://gsd-bookkeeping-services-llc.my.canva.site/qbo-workshop-beginner</a></p>
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<h3><strong>Advertising on a Budget</strong></h3>
<p>Need help creating a logo or designing digital flyers? This hands-on Canva class will show you how to build simple, professional graphics that make your business stand out online.<br /><strong>Patrick County Site</strong><br />Tuesday, February 24 | 12:00 to 2:00 pm<br />Pre-registration required: <a href="https://ph.augusoft.net/index.cfm?method=ClassInfo.ClassInformation&amp;int_class_id=6221&amp;int_category_id=1&amp;int_sub_category_id=5&amp;int_catalog_id=0">ph.augusoft.net</a> or 276-656-5461</p>
<p><strong>SOVA Innovation Hub</strong><br />Wednesday, March 11 | 11:00 am to 1:00 pm<br />Register here: <a href="https://coworking.sovainnovationhub.com/events/11-mar-2026-advertising-on-a-budget-1">https://coworking.sovainnovationhub.com/events/11-mar-2026-advertising-on-a-budget-1</a></p>
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<h3><strong>Save the date: Next Grapevine</strong></h3>
<p>Our next RISE Grapevine Monthly Virtual Meetup is Thursday, March 19, 2026, featuring a panel discussion on childcare facilities and childcare entrepreneurship, including faith-based and brick-and-mortar models.<br />Register here: <a href="https://us02web.zoom.us/meeting/register/oMJlThdvSESqfFany-tHSA#/registration">https://us02web.zoom.us/meeting/register/oMJlThdvSESqfFany-tHSA</a></p>
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<h3><strong>Southern Virginia Entrepreneur Workshop: Spring Cohort and Fall Applications</strong></h3>
<p>CIC also shared updates on its current Southern Virginia Entrepreneur Workshop cohort, plus a heads-up that the Fall 2026 application window opens May 4 through July 3.<br /><a href="https://cicville.org/southern-virginia-entrepreneur-workshop/">https://cicville.org/southern-virginia-entrepreneur-workshop/</a></p>
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<h3><strong>Save the date: RISE Summit 2026</strong></h3>
<p>The RISE Summit is scheduled for October 16, 2026. Bring someone with you. This is an ecosystem event built for connection, learning, and next-step momentum.<br />Get your ticket here: <a href="https://www.eventbrite.com/e/fall-2026-rise-summit-innovation-summit-tickets-1949316501129?aff=oddtdtcreator">https://www.eventbrite.com/e/fall-2026-rise-summit-innovation-summit-tickets-1949316501129?aff=oddtdtcreator</a></p>
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				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">If someone asks where you got the ideas, the resources, and the connections, you can honestly say: you heard it through the Grapevine.</h2><div><p>We hope you will join us next month and keep building alongside entrepreneurs and ecosystem partners across Southern Virginia.</p></div></div>
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<p>The post <a href="https://sovarise.com/blog/customer-journey-for-entrepreneurs-rise-grapevine/">Heard it through the RISE Grapevine: February 2026 Edition</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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		<title>SOVA Innovation Hub Begins Renovation to Expand Downtown South Boston Campus</title>
		<link>https://sovarise.com/blog/sova-innovation-hub-begins-renovation-to-expand-downtown-south-boston-campus/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Tue, 20 Jan 2026 22:54:59 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Resources]]></category>
		<category><![CDATA[Ecosystem Building]]></category>
		<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=264557</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/blog/sova-innovation-hub-begins-renovation-to-expand-downtown-south-boston-campus/">SOVA Innovation Hub Begins Renovation to Expand Downtown South Boston Campus</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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<h3 style="text-align: center;"><strong><em>The Hub @ 801 will feature a Fab Lab, podcast studio, coworking spaces, and flexible meeting space</em></strong></h3>
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				<div class="et_pb_text_inner"><p><strong>SOUTH BOSTON, VA — January 20, 2026</strong> — The SOVA Innovation Hub announced today that renovation work is underway on<span> </span><strong>The Hub @ 801</strong>, a major expansion of its downtown South Boston campus. The project extends the organization’s footprint beyond its flagship building at 715 Wilborn Avenue and includes a full renovation of the adjacent 12,000 square foot property at 801 Wilborn Avenue, formerly home to the South Boston Fire Company Support Center.</p>
<p>The Hub @ 801 will expand the SOVA Innovation Hub’s capacity to serve entrepreneurs, students, businesses, and community members across Southern Virginia. The renovated facility will feature flexible coworking areas, private offices, and two large meeting rooms that can be combined into an event space accommodating up to 148 people. Additional amenities will include a podcast studio to support content creation and storytelling, as well as the<span> </span><strong>SOVA Fab Lab</strong> (short for Fabrication Laboratory), a regional makerspace and digital fabrication facility.</p>
<p>The SOVA Fab Lab is being developed in partnership with the Fab Foundation, a Boston-based nonprofit that supports Fab Labs worldwide. As part of a global network of more than 3,000 Fab Labs, the SOVA Fab Lab will connect Southern Virginia to an international community of technologists, makers, educators, and innovators through virtual training and information sharing. The facility will offer advanced digital fabrication tools—including 3D printing, laser cutting, and CNC machining—to support workforce development, entrepreneurship, and applied learning. A dedicated Fab Lab Manager will be hired in Spring 2026 to lead the launch and ongoing growth of the makerspace.</p>
<p>“This expansion represents the next chapter in our work to contribute to a thriving innovation ecosystem for Southern Virginia,” said Lauren Mathena, Director of Economic Development and Community Engagement for MBC and the SOVA Innovation Hub. “The resources that will be available at The Hub @ 801 will empower people of all ages and experience levels to imagine, design, and build innovative products and solutions.”</p>
<p>The renovation project is partially funded by the Virginia Tobacco Region Revitalization Commission and Mid‑Atlantic Broadband Communities Corporation (MBC), with construction financing from Benchmark Community Bank. Funding for Fab Lab equipment and startup operations is provided by grants from Microsoft and GO Virginia Region 3. GO Virginia is a state-funded initiative administered by the Virginia Department of Housing and Community Development (DHCD) that strengthens and diversifies Virginia’s economy and fosters the creation of higher wage jobs in strategic industries.</p>
<p>Renovation work will be completed by J.E. Burton Construction, with architectural design and construction administration led by the Richmond‑based firm PSH+.</p>
<p>Additional information and project updates are available at<span> </span><u><a href="https://www.sovainnovationhub.com/" role="link">www.sovainnovationhub.com/</a></u>.</p></div>
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<p>The post <a href="https://sovarise.com/blog/sova-innovation-hub-begins-renovation-to-expand-downtown-south-boston-campus/">SOVA Innovation Hub Begins Renovation to Expand Downtown South Boston Campus</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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		<title>RISE Summit: Keynote &#8211; The Crossroads of Opportunity: Scaling Business and Community in Rural Virginia</title>
		<link>https://sovarise.com/rise-summit-2025/rise-summit-keynote-the-crossroads-of-opportunity/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Thu, 23 Oct 2025 19:30:33 +0000</pubDate>
				<category><![CDATA[RISE Summit 2025]]></category>
		<category><![CDATA[AI for business]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[generative AI]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=263568</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-keynote-the-crossroads-of-opportunity/">RISE Summit: Keynote &#8211; The Crossroads of Opportunity: Scaling Business and Community in Rural Virginia</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_2 et_section_regular" >
				
				
				
				
				
				
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				<div class="et_pb_text_inner"><p>The <strong>RISE Regional Innovation Summit for Entrepreneurs</strong> on Saturday, November 1, 2025 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.</p></div>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>RISE Summit Keynote</strong></span></p></div>
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				<div class="et_pb_text_inner"><h1><strong><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">The Crossroads of Opportunity: Scaling Business and Community in Rural Virginia</span></strong></h1></div>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About the Speaker</strong></span></p></div>
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				<div class="et_pb_text_inner"><h2><strong>Micah White</strong></h2></div>
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				<div class="et_pb_text_inner">Micah White’s enthusiasm and energy radiate wherever he goes. Born in Birmingham, AL, his journey of resilience, creativity, and purpose has fueled a dynamic 30-year career as a speaker and entertainer who both captivates and inspires.</p>
<p>Over the past three decades, Micah has evolved from stand-up comedian to a multi-faceted communicator and entertainer. Whether commanding a stage of thousands or leading intimate breakout sessions, he delivers with humor, relevance, and heart. His ability to connect with diverse audiences has made him a sought-after speaker for companies, conferences, and communities nationwide.</p>
<p>Micah White remains deeply connected to his community in Virginia. He is the visionary founder of RVA Has Talent, which fosters collaborations between local artists and nonprofits in Greater Richmond. He also launched an initiative at the Richmond City Jail, helping inmates cultivate creative skills and providing them with tools for meaningful employment after incarceration. As a TEDxRVA speaker, he has used his platform to address critical issues such as diversity, growth, and inclusion within corporations and organizations.</p>
<p>Off the stage, Micah serves as the Director of Development at the Richmond Volleyball Club. He serves on numerous boards, including Caritas, Boys &amp; Girls Club of Greater Richmond, Backpacks of Love, Virginia Housing’s Minority Advisory Council, the Urban League of Greater Richmond, and the Girl Scouts’ Community Advisory Board.</p>
<p>Micah White’s mission is elegantly simple yet profoundly impactful: to use comedy and entertainment as tools to bridge racial, religious, political, socioeconomic, and generational divides. By blending laughter, leadership, and genuine connection, he breaks down barriers and builds bridges proving that humor is more than entertainment; it is a catalyst for unity, healing, and meaningful change.</div>
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					<div><p><em>Richmond, VA</em></p>
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				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Register TODAY for the RISE Summit for Entrepreneurs</h2><div><p>The 2nd annual RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, November 1, 2025 at the Institute for Advanced Learning &amp; Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.</p>
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				<div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Get Your Ticket</a></div>
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<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-keynote-the-crossroads-of-opportunity/">RISE Summit: Keynote &#8211; The Crossroads of Opportunity: Scaling Business and Community in Rural Virginia</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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		<title>RISE Summit: Exploring Entrepreneurial Opportunities In Vegetable and Protein Production in Controlled Environments</title>
		<link>https://sovarise.com/rise-summit-2025/exploring-the-future-of-food-production-with-controlled-environment-agriculture/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Wed, 15 Oct 2025 20:38:44 +0000</pubDate>
				<category><![CDATA[RISE Summit 2025]]></category>
		<category><![CDATA[AI for business]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[generative AI]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=263241</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/rise-summit-2025/exploring-the-future-of-food-production-with-controlled-environment-agriculture/">RISE Summit: Exploring Entrepreneurial Opportunities In Vegetable and Protein Production in Controlled Environments</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_3 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2000" height="600" src="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png" alt="RISE 2025 website header image" title="RISE 2025 website header image" srcset="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png 2000w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-1280x384.png 1280w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-980x294.png 980w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-480x144.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw" class="wp-image-260225" /></span>
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				<div class="et_pb_text_inner"><p>The <strong>RISE Regional Innovation Summit for Entrepreneurs</strong> on Saturday, November 1, 2025 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.</p></div>
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				<div class="et_pb_text_inner"><h1><strong>Exploring Entrepreneurial Opportunities In Vegetable and Protein Production in Controlled Environments</strong></h1></div>
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				<div class="et_pb_text_inner"><p>Explore the future of agriculture, technology, and manufacturing through the lens of Controlled Environment Agriculture (CEA) in this session featuring Dr. Scott Lowman, Vice President of Applied Research at the Institute for Advanced Learning &amp; Research. From spinach to mushrooms to fish production, CEA is revolutionizing the way we grow, produce, and innovate. Whether you’re a grower, tech innovator, or equipment manufacturer, this session will uncover specific entrepreneurial opportunities within the CEA industry. Learn from real-world examples, emerging technologies, and collaborative opportunities to position yourself for success in this fast-growing field.</p>
<h3 class="cdworkshoptextinfo"><strong>Learning objectives for this workshop include:</strong></h3>
<ul>
<li>Identify specific entrepreneurial opportunities in CEA for agriculture, technology, and manufacturing sectors.</li>
<li>Understand the latest innovations and trends shaping CEA, including automation, AI, and sustainable practices.</li>
<li>Learn how to collaborate across sectors to capitalize on CEA&#8217;s growing market potential and solve industry challenges.</li>
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<p class="cdworkshoptextinfo"><strong>Speaker: </strong>Dr. Scott Lowman, Institute for Advanced Learning &amp; Research</p></div>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About the Speaker</strong></span></p></div>
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				<div class="et_pb_text_inner"><h2><strong>Dr. Scott Lowman</strong></h2>
<p><strong>Vice President, Applied Research, Institute for Advanced Learning &amp; Research</strong></p></div>
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				<div class="et_pb_text_inner"><p>Dr. Scott Lowman joined the <a href="https://ialr.org" target="_blank" rel="noopener"><strong>Institute for Advanced Learning &amp; Research (IALR)</strong> </a>in 2014 and was named Vice President of Applied Research in 2022. Prior to joining IALR, Lowman worked in the pharmaceutical industry and, in 2003, co-founded <a href="https://www.lynchburggrows.org/" target="_blank" rel="noopener"><strong>Lynchburg Grows</strong></a>, a non-profit urban farm and job training center in Lynchburg, Va. As a trained molecular biologist, Lowman has championed work in biotechnology and robotic imaging to improve agricultural productivity and sustainability. In 2020, Lowman teamed with Virginia Tech to launch the <strong><a href="https://www.ialr.org/controlled-environment-agriculture-innovation-center/" target="_blank" rel="noopener">Controlled Environment Agriculture Innovation Center</a></strong> on IALR’s campus. The center, along with the Applied Research Division at IALR, focuses on supporting industry, governmental, and academic partners to help drive economic transformation in the Southern Virginia Region.</p>
<p>Lowman supports this mission in his civic life as well, serving on the Town Council of Altavista, as President of Altavista on Track, and as a member of Altavista’s Economic Development Authority. In recognition of his work, Lowman was named a 2017 Outstanding Recent Graduate Alumnus at Virginia Tech and was presented the Commonwealth Environmental Leadership Award from the Waldorf Foundation. Lowman earned his bachelor’s degree in biology with Honors from Virginia Tech, his master’s in biology from the College of William and Mary, and his Ph.D. from Virginia Tech.</p></div>
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					<div><p>Director of Research, The Institute for Advanced Learning and Research (IALR)</p>
<p><em>Danville, VA</em></p></div>
					<ul class="et_pb_member_social_links"><li><a href="https://www.linkedin.com/in/j-scott-lowman-3375b836/" class="et_pb_font_icon et_pb_linkedin_icon"><span>LinkedIn</span></a></li></ul>
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				<div class="et_pb_module et_pb_cta_4 et_pb_promo  et_pb_text_align_center et_pb_bg_layout_dark">
				
				
				
				
				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Register TODAY for the RISE Summit for Entrepreneurs</h2><div><p>The 2nd annual RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, November 1, 2025 at the Institute for Advanced Learning &amp; Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.</p>
</div></div>
				<div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Get Your Ticket</a></div>
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			</div></p>
<p>The post <a href="https://sovarise.com/rise-summit-2025/exploring-the-future-of-food-production-with-controlled-environment-agriculture/">RISE Summit: Exploring Entrepreneurial Opportunities In Vegetable and Protein Production in Controlled Environments</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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		<title>RISE Summit Workshop: Stand Out &#038; Get Seen: A Marketing Kickstart for Entrepreneurs</title>
		<link>https://sovarise.com/rise-summit-2025/a-marketing-kickstart-for-entrepreneurs/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Tue, 14 Oct 2025 20:17:57 +0000</pubDate>
				<category><![CDATA[RISE Summit 2025]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=263198</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/rise-summit-2025/a-marketing-kickstart-for-entrepreneurs/">RISE Summit Workshop: Stand Out &amp; Get Seen: A Marketing Kickstart for Entrepreneurs</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_4 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2000" height="600" src="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png" alt="RISE 2025 website header image" title="RISE 2025 website header image" srcset="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png 2000w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-1280x384.png 1280w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-980x294.png 980w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-480x144.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw" class="wp-image-260225" /></span>
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				<div class="et_pb_text_inner"><p>The <strong>RISE Regional Innovation Summit for Entrepreneurs</strong> on Saturday, November 1, 2025 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.</p></div>
			</div>
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				<a class="et_pb_button et_pb_button_4 et_pb_bg_layout_light" href="https://sovarise.com/regional-innovation-summit-for-entrepreneurs-2025/" target="_blank">Event Homepage</a>
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				<div class="et_pb_button_module_wrapper et_pb_button_5_wrapper et_pb_button_alignment_center et_pb_module ">
				<a class="et_pb_button et_pb_button_5 et_pb_bg_layout_light" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Register on EventBrite</a>
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				<div class="et_pb_module et_pb_divider et_pb_divider_7 et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_24  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About this Workshop</strong></span></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_25  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h1><strong>Stand Out &amp; Get Seen: A Marketing Kickstart for Entrepreneurs</strong></h1></div>
			</div>
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				<div class="et_pb_text_inner"><p><strong>45 MINUTE WORKSHOP</strong></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_27  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><strong>TRACK: BUSINESS </strong><strong>SKILLS</strong></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_28  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3 class="cdworkshoptextinfo"><strong>Learning objectives for this workshop include:</strong></h3>
<ul>
<li>Identify three words that define a brand’s core messaging</li>
<li>Understand the differences between owned, earned and paid marketing channels</li>
<li>Recognize how visuals and storytelling strengthen brand presence</li>
<li>Identify simple metrics to measure marketing success</li>
<li>Learn how the upcoming <a href="https://sovarise.com/training/2026-marketing-bootcamp-for-entrepreneurs/" target="_blank" rel="noopener">RISE Ready, Set, Grow! Marketing Bootcamp</a> will expand these concepts into a full strategy</li>
</ul>
<p><strong>Description:</strong></p>
<p>Marketing doesn’t have to be overwhelming. This interactive session will give entrepreneurs practical tools to define their brand, understand their audiences and create more visibility. In just 45 minutes, participants will explore how messaging, channels, visuals and measurement come together to grow a business.</p>
<p class="cdworkshoptextinfo"><strong>Workshop Presenter: </strong>Chad Thompson, Account Executive, Letterpress Communications</p>
<p class="cdworkshoptextinfo"><strong>Prerequisites: </strong>None</p>
<p class="cdworkshoptextinfo"><strong>Notes for Attendees: </strong>For all entrepreneurs and business owners</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1080" height="1080" src="https://sovarise.com/wp-content/uploads/2025/10/Workshop-Letterpress-Communications-Chad-Thompson.png" alt="Michael Scales Workshop Essential Financial Skills for Entrepreneurs RISE Summit October 2024 Danville VA" title="Workshop - Letterpress Communications (Chad Thompson)" srcset="https://sovarise.com/wp-content/uploads/2025/10/Workshop-Letterpress-Communications-Chad-Thompson.png 1080w, https://sovarise.com/wp-content/uploads/2025/10/Workshop-Letterpress-Communications-Chad-Thompson-980x980.png 980w, https://sovarise.com/wp-content/uploads/2025/10/Workshop-Letterpress-Communications-Chad-Thompson-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" class="wp-image-263204" /></span>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About the Speaker</strong></span></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_30  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong>Chad Thompson</strong></h2>
<p>Account Executive, Letterpress Communications</p></div>
			</div>
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				<div class="et_pb_module et_pb_text et_pb_text_31  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner">Chad Thompson is an Account Executive with Letterpress Communications, where he helps communities and organizations develop creative marketing strategies that drive growth. Based in Southwest Virginia, Chad also co-owns a small business, The Book Cellar, in Abingdon. His background in tourism, small business development and entrepreneurship gives him a unique perspective on how to connect brands with audiences in meaningful ways.</div>
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				<div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img loading="lazy" decoding="async" width="500" height="500" src="https://sovarise.com/wp-content/uploads/2025/10/Chad-Thompson-1.png" alt="Chad Thompson" srcset="https://sovarise.com/wp-content/uploads/2025/10/Chad-Thompson-1.png 500w, https://sovarise.com/wp-content/uploads/2025/10/Chad-Thompson-1-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-263201" /></div>
				<div class="et_pb_team_member_description">
					<h4 class="et_pb_module_header">Chad Thompson</h4>
					<p class="et_pb_member_position">Account Executive</p>
					<div><p>Letterpress Communications</p></div>
					
				</div>
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				<div class="et_pb_module et_pb_cta_6 et_pb_promo  et_pb_text_align_center et_pb_bg_layout_dark">
				
				
				
				
				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Register TODAY for the RISE Summit for Entrepreneurs</h2><div><p>The 2nd annual RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, November 1, 2025 at the Institute for Advanced Learning &amp; Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.</p>
</div></div>
				<div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Get Your Ticket</a></div>
			</div>
			</div>
				
				
				
				
			</div>
				
				
			</div></p>
<p>The post <a href="https://sovarise.com/rise-summit-2025/a-marketing-kickstart-for-entrepreneurs/">RISE Summit Workshop: Stand Out &amp; Get Seen: A Marketing Kickstart for Entrepreneurs</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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		<title>RISE Summit Workshop: Getting Started: From Idea to Business Model</title>
		<link>https://sovarise.com/rise-summit-2025/rise-summit-workshop-getting-started-from-idea-to-business-model/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Tue, 30 Sep 2025 18:25:25 +0000</pubDate>
				<category><![CDATA[RISE Summit 2025]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=262865</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-workshop-getting-started-from-idea-to-business-model/">RISE Summit Workshop: Getting Started: From Idea to Business Model</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_6 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2000" height="600" src="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png" alt="RISE 2025 website header image" title="RISE 2025 website header image" srcset="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png 2000w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-1280x384.png 1280w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-980x294.png 980w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-480x144.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw" class="wp-image-260225" /></span>
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				<div class="et_pb_module et_pb_text et_pb_text_32  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p>The <strong>RISE Regional Innovation Summit for Entrepreneurs</strong> on Saturday, November 1, 2025 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.</p></div>
			</div>
			</div><div class="et_pb_column et_pb_column_1_5 et_pb_column_42  et_pb_css_mix_blend_mode_passthrough">
				
				
				
				
				<div class="et_pb_button_module_wrapper et_pb_button_6_wrapper et_pb_button_alignment_center et_pb_module ">
				<a class="et_pb_button et_pb_button_6 et_pb_bg_layout_light" href="https://sovarise.com/regional-innovation-summit-for-entrepreneurs-2025/" target="_blank">Event Homepage</a>
			</div>
			</div><div class="et_pb_column et_pb_column_1_5 et_pb_column_43  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_button_module_wrapper et_pb_button_7_wrapper et_pb_button_alignment_center et_pb_module ">
				<a class="et_pb_button et_pb_button_7 et_pb_bg_layout_light" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Register on EventBrite</a>
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			</div><div class="et_pb_row et_pb_row_36">
				<div class="et_pb_column et_pb_column_4_4 et_pb_column_44  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_divider et_pb_divider_9 et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_33  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About this Workshop</strong></span></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_34  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h1><b>Getting Started: From Idea to Business Model</b></h1></div>
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			</div><div class="et_pb_row et_pb_row_37">
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				<div class="et_pb_module et_pb_text et_pb_text_35  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><strong>45 MINUTE WORKSHOP</strong></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_36  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><strong>TRACK: GETTING STARTED</strong></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_37  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h3 class="cdworkshoptextinfo"><strong>Learning objectives for this workshop include:</strong></h3>
<ul>
<li>Understand the core components of a business model</li>
<li>Learn how to assess the viability of your business idea</li>
<li>Explore tools and techniques for developing a value proposition</li>
<li>Discover practical steps for moving from concept to action</li>
<li>Gain insights on how to set clear, actionable goals for your business journey</li>
</ul>
<p><strong>Description:</strong></p>
<p>Are you thinking about starting your own business but unsure how to turn your idea into a viable plan? This session is designed for aspiring entrepreneurs who want to take their first steps toward building a business model. You will be guided through the essentials of shaping your idea into a framework that can evolve into a sustainable business. Whether you’re exploring the possibilities or ready to take action, this session will provide the foundation you need to get started.</p>
<p class="cdworkshoptextinfo"><strong>Workshop Presenter:</strong>Jocelyn Forest, Entrepreneurship Education Coordinator at the Southern Virginia Higher Education Center</p>
<p class="cdworkshoptextinfo"><strong>Prerequisites: </strong>None</p>
<p class="cdworkshoptextinfo"><strong>Notes for Attendees: </strong>For businesses just starting out</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1080" height="1080" src="https://sovarise.com/wp-content/uploads/2025/09/Workshop-SVHEC-Jocelyn-Forest.png" alt="Michael Scales Workshop Essential Financial Skills for Entrepreneurs RISE Summit October 2024 Danville VA" title="Workshop - SVHEC (Jocelyn Forest)" class="wp-image-262942" /></span>
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				<div class="et_pb_column et_pb_column_4_4 et_pb_column_47  et_pb_css_mix_blend_mode_passthrough et-last-child">
				
				
				
				
				<div class="et_pb_module et_pb_divider et_pb_divider_10 et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_38  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About the Speaker</strong></span></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_39  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2><strong>Jocelyn Forest, M.Ed.</strong></h2>
<div class="et_pb_module et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light">
<div class="et_pb_text_inner">
<p>Entrepreneurship Education Coordinator at the Southern Virginia Higher Education Center</p>
</div>
</div></div>
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				<div class="et_pb_text_inner"><p>Jocelyn Forest<span> </span>is an entrepreneurship and business educator who came to<span> </span><a title="SVHEC" href="https://www.svhec.org/" target="_blank" rel="noopener"><strong>Southern Virginia Higher Education Center</strong></a><span> </span>in 2024 with a wealth of experience having worked in a number of capacities for Halifax County Public Schools for the past 20 years. Most recently, she served as a business teacher and department chair at Halifax County High School. She utilizes her curriculum and technology skills as she works on the SVHEC Career Tech Academy team to lead the new Entrepreneurship Track at SVHEC. Jocelyn holds undergraduate and graduate degrees from Averett University in Danville, VA. </p>
<p>To learn more, connect with Jocelyn on LinkedIn<span> </span><a href="https://www.linkedin.com/in/jocelyn-forest-m-ed-1b0149106" target="_blank" rel="noopener"><strong>here</strong></a>.</p></div>
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				<div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img loading="lazy" decoding="async" width="1080" height="1080" src="https://sovarise.com/wp-content/uploads/2024/09/Jocelyn-Forest.png" alt="Jocelyn Forest" srcset="https://sovarise.com/wp-content/uploads/2024/09/Jocelyn-Forest.png 1080w, https://sovarise.com/wp-content/uploads/2024/09/Jocelyn-Forest-980x980.png 980w, https://sovarise.com/wp-content/uploads/2024/09/Jocelyn-Forest-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" class="wp-image-255925" /></div>
				<div class="et_pb_team_member_description">
					<h4 class="et_pb_module_header">Jocelyn Forest</h4>
					<p class="et_pb_member_position">Entrepreneurship Education Coordinator</p>
					<div><p>Southern Virginia Higher Education Center (SVHEC)</p></div>
					
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				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Register TODAY for the RISE Summit for Entrepreneurs</h2><div><p>The 2nd annual RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, November 1, 2025 at the Institute for Advanced Learning &amp; Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.</p>
</div></div>
				<div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Get Your Ticket</a></div>
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			</div></p>
<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-workshop-getting-started-from-idea-to-business-model/">RISE Summit Workshop: Getting Started: From Idea to Business Model</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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		<title>RISE Summit Workshop: Tank Test: Would You Invest?</title>
		<link>https://sovarise.com/rise-summit-2025/rise-summit-workshop-tank-test-would-you-invest/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Wed, 24 Sep 2025 13:14:53 +0000</pubDate>
				<category><![CDATA[RISE Summit 2025]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=262705</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-workshop-tank-test-would-you-invest/">RISE Summit Workshop: Tank Test: Would You Invest?</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_8 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2000" height="600" src="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png" alt="RISE 2025 website header image" title="RISE 2025 website header image" srcset="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png 2000w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-1280x384.png 1280w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-980x294.png 980w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-480x144.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw" class="wp-image-260225" /></span>
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				<div class="et_pb_text_inner"><p>The <strong>RISE Regional Innovation Summit for Entrepreneurs</strong> on Saturday, November 1, 2025 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.</p></div>
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				<a class="et_pb_button et_pb_button_8 et_pb_bg_layout_light" href="https://sovarise.com/regional-innovation-summit-for-entrepreneurs-2025/" target="_blank">Event Homepage</a>
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				<a class="et_pb_button et_pb_button_9 et_pb_bg_layout_light" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Register on EventBrite</a>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About this Workshop</strong></span></p></div>
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				<div class="et_pb_text_inner"><h1><strong>Tank Test: Would You Invest?</strong></h1></div>
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				<div class="et_pb_text_inner"><p><strong>45 MINUTE WORKSHOP</strong></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_45  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><strong>TRACK: BUSINESS </strong><strong>SKILLS</strong></p></div>
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				<div class="et_pb_text_inner"><h3 class="cdworkshoptextinfo"><strong>Learning objectives for this workshop include:</strong></h3>
<ul>
<li>Participants will be able to identify common flaws and gaps that weaken business plans</li>
<li>Participants will be able to evaluate business plans from an investor’s or grantor’s perspective</li>
<li>Participants will understand the connection between a strong plan and improved access to capital</li>
<li>Participants will gain practical strategies to strengthen their own business plans</li>
</ul>
<p><strong>Description:</strong></p>
<p>Step into the role of an investor in <i>Tank Test: Would You Invest?</i> In this interactive session, you’ll review sample business plans with common flaws, decide which one deserves funding and learn what separates a strong plan from a weak one. You’ll walk away with sharper insights into how investors and grantors think and practical tips to strengthen your own business plan for accessing capital.</p>
<p class="cdworkshoptextinfo"><strong>Workshop Presenter: </strong>Natalie Hodge Davis, Founder, Rudy&#8217;s Girl Media, &amp; Southern Virginia Market Lead, Locus</p>
<p class="cdworkshoptextinfo"><strong>Prerequisites: </strong>None</p>
<p class="cdworkshoptextinfo"><strong>Notes for Attendees: </strong>For all businesses</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1080" height="1080" src="https://sovarise.com/wp-content/uploads/2025/09/Workshop-Rudys-Girl-Media-NAT.png" alt="Michael Scales Workshop Essential Financial Skills for Entrepreneurs RISE Summit October 2024 Danville VA" title="Workshop - Rudy&#039;s Girl Media (NAT)" srcset="https://sovarise.com/wp-content/uploads/2025/09/Workshop-Rudys-Girl-Media-NAT.png 1080w, https://sovarise.com/wp-content/uploads/2025/09/Workshop-Rudys-Girl-Media-NAT-980x980.png 980w, https://sovarise.com/wp-content/uploads/2025/09/Workshop-Rudys-Girl-Media-NAT-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" class="wp-image-262843" /></span>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About the Speaker</strong></span></p></div>
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				<div class="et_pb_text_inner"><h2><strong>Natalie Hodge Davis</strong></h2>
<p>Founder, Rudy&#8217;s Girl Media, &amp; Southern Virginia Market Lead, Locus</p></div>
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				<div class="et_pb_text_inner">Natalie Hodge Davis is the founder and CEO of Rudy’s Girl Media, an award-winning multimedia production company dedicated to transforming community narratives through powerful storytelling. Under her leadership, Rudy’s Girl Media has been recognized with the 2022 Gauntlet Grand Prize, the 2022 Comcast RISE Technology Award and the 2024 Main Street/American Express Backing Small Business Award. She is also the creator and producer of Hometown Hustle, a feel-good entrepreneurship reality series that highlights the resilience and creativity of small-town business owners.</p>
<p>Beyond her work in media, Natalie serves as a Community Market Lead with Locus, a Community Development Financial Institution (CDFI), where she champions place-based investment strategies to strengthen Southern Virginia’s entrepreneurial ecosystem. A founding member of the Martinsville-Henry County Minority Business Consortium and a key contributor to the RISE Collaborative’s strategic planning team, Natalie is committed to uplifting underrepresented voices and creating pathways for inclusive growth.</p>
<p>A dynamic speaker, storyteller, and ecosystem builder, Natalie continues to inspire audiences with her vision of how creativity, entrepreneurship and community capital can spark transformation in small towns and beyond.</div>
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				<div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img loading="lazy" decoding="async" width="1080" height="1080" src="https://sovarise.com/wp-content/uploads/2024/08/RISE-Summit-Speakers-1.png" alt="Natalie Hodge Davis" srcset="https://sovarise.com/wp-content/uploads/2024/08/RISE-Summit-Speakers-1.png 1080w, https://sovarise.com/wp-content/uploads/2024/08/RISE-Summit-Speakers-1-980x980.png 980w, https://sovarise.com/wp-content/uploads/2024/08/RISE-Summit-Speakers-1-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" class="wp-image-255376" /></div>
				<div class="et_pb_team_member_description">
					<h4 class="et_pb_module_header">Natalie Hodge Davis</h4>
					<p class="et_pb_member_position">Founder</p>
					<div><p>Rudy&#8217;s Girl Media &amp; Southern Virginia Market Lead for Locus</p></div>
					
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				<div class="et_pb_module et_pb_cta_10 et_pb_promo  et_pb_text_align_center et_pb_bg_layout_dark">
				
				
				
				
				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Register TODAY for the RISE Summit for Entrepreneurs</h2><div><p>The 2nd annual RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, November 1, 2025 at the Institute for Advanced Learning &amp; Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.</p>
</div></div>
				<div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Get Your Ticket</a></div>
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			</div></p>
<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-workshop-tank-test-would-you-invest/">RISE Summit Workshop: Tank Test: Would You Invest?</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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		<title>RISE Summit Workshop: From Chaos to Growth: The SCALE Business Framework</title>
		<link>https://sovarise.com/rise-summit-2025/rise-summit-workshop-from-chaos-to-growth-the-scale-business-framework/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Fri, 19 Sep 2025 15:20:52 +0000</pubDate>
				<category><![CDATA[RISE Summit 2025]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=262544</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-workshop-from-chaos-to-growth-the-scale-business-framework/">RISE Summit Workshop: From Chaos to Growth: The SCALE Business Framework</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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				<div class="et_pb_text_inner"><p>The <strong>RISE Regional Innovation Summit for Entrepreneurs</strong> on Saturday, November 1, 2025 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.</p></div>
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				<a class="et_pb_button et_pb_button_10 et_pb_bg_layout_light" href="https://sovarise.com/regional-innovation-summit-for-entrepreneurs-2025/" target="_blank">Event Homepage</a>
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				<a class="et_pb_button et_pb_button_11 et_pb_bg_layout_light" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Register on EventBrite</a>
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				<div class="et_pb_module et_pb_divider et_pb_divider_13 et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_51  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About this Workshop</strong></span></p></div>
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				<div class="et_pb_text_inner"><h1><strong>From Chaos to Growth: The SCALE Business Framework</strong></h1></div>
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				<div class="et_pb_text_inner"><p><strong>45 MINUTE WORKSHOP</strong></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_54  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><strong>TRACK: BUSINESS </strong><strong>SKILLS</strong></p></div>
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				<div class="et_pb_text_inner"><h3 class="cdworkshoptextinfo"><strong>Learning objectives for this workshop include:</strong></h3>
<ul>
<li>Understanding the SCALE framework and how to apply it to transform your business from reactive to strategic growth</li>
<li>Learning how to design systems and processes that free you from being the bottleneck in your business</li>
<li>Gaining practical strategies for improving customer experience, turning clients into advocates who drive referrals</li>
<li>Discovering how to leverage data, accountability, and leadership to align your team, improve decision-making, and scale results</li>
<li>Leaving with an actionable roadmap for sustainable growth that reduces chaos and builds long-term scalability</li>
</ul>
<p><strong>Description:</strong></p>
<p>“From Chaos to Growth: The SCALE Business Framework” gives entrepreneurs a practical roadmap to transform their business from constant firefighting to predictable growth. Participants will discover the five pillars of the SCALE framework: Strategy &amp; Systems, Customer Experience, Analysis &amp; Accountability, Leadership &amp; Learning, and Execution. Then we will cover how to apply them directly to their own business. This session equips business owners to streamline operations, improve customer loyalty, and make smarter decisions with less stress. Attendees will leave with actionable strategies to scale results without scaling their workload.</p>
<p class="cdworkshoptextinfo"><strong>Workshop Presenter:</strong> Derrick Ziglar Jr., Founder, Thrive Consulting Group, Generational GameChangers, and Ziglar Properties LLC</p>
<p class="cdworkshoptextinfo"><strong>Prerequisites: </strong>None</p>
<p class="cdworkshoptextinfo"><strong>Notes for Attendees: </strong>For all businesses</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1080" height="1080" src="https://sovarise.com/wp-content/uploads/2025/09/Workshop-Derrick-Ziglar-Jr-Generational-Gamechanger.png" alt="" title="Workshop - Derrick Ziglar Jr - Generational Gamechanger" srcset="https://sovarise.com/wp-content/uploads/2025/09/Workshop-Derrick-Ziglar-Jr-Generational-Gamechanger.png 1080w, https://sovarise.com/wp-content/uploads/2025/09/Workshop-Derrick-Ziglar-Jr-Generational-Gamechanger-980x980.png 980w, https://sovarise.com/wp-content/uploads/2025/09/Workshop-Derrick-Ziglar-Jr-Generational-Gamechanger-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" class="wp-image-262790" /></span>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About the Speaker</strong></span></p></div>
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				<div class="et_pb_text_inner"><h2><strong>Derrick Ziglar Jr.</strong></h2>
<p>Founder, Thrive Consulting Group, Generational GameChangers, and Ziglar Properties LLC</div>
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				<div class="et_pb_text_inner">Derrick Ziglar Jr., Founder and CEO of Thrive Consulting Group and Generational Gamechanger, is dedicated to equipping entrepreneurs and communities with tools to achieve sustainable growth and legacy. A 2015 graduate of the Virginia Military Institute (VMI) and former U.S. Army Reserve officer, Derrick combines corporate leadership experience with hands-on real estate development through Ziglar Properties, where he owns and manages over $3 million in commercial holdings. His work focuses on empowering small businesses, revitalizing communities, and providing strategies that transform potential into lasting impact.</div>
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				<div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img loading="lazy" decoding="async" width="675" height="675" src="https://sovarise.com/wp-content/uploads/2024/10/Derrick-Ziglar-1.png" alt="Derrick Ziglar Jr." srcset="https://sovarise.com/wp-content/uploads/2024/10/Derrick-Ziglar-1.png 675w, https://sovarise.com/wp-content/uploads/2024/10/Derrick-Ziglar-1-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 675px, 100vw" class="wp-image-256635" /></div>
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					<h4 class="et_pb_module_header">Derrick Ziglar Jr.</h4>
					<p class="et_pb_member_position">Founder</p>
					<div><p>Thrive Consulting Group, Generational GameChangers, and Ziglar Properties LLC</p></div>
					
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				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Register TODAY for the RISE Summit for Entrepreneurs</h2><div><p>The 2nd annual RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, November 1, 2025 at the Institute for Advanced Learning &amp; Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.</p>
</div></div>
				<div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Get Your Ticket</a></div>
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<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-workshop-from-chaos-to-growth-the-scale-business-framework/">RISE Summit Workshop: From Chaos to Growth: The SCALE Business Framework</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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		<title>RISE Summit Workshop: Opening Doors to Virginia’s Procurement Landscape: Part 1: Navigating eVA, the Commonwealth’s Online Marketplace for Procurement</title>
		<link>https://sovarise.com/rise-summit-2025/navigating-virginias-online-procurement-marketplace/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Fri, 19 Sep 2025 13:34:12 +0000</pubDate>
				<category><![CDATA[RISE Summit 2025]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=262504</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/rise-summit-2025/navigating-virginias-online-procurement-marketplace/">RISE Summit Workshop: Opening Doors to Virginia’s Procurement Landscape: Part 1: Navigating eVA, the Commonwealth’s Online Marketplace for Procurement</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_12 et_section_regular" >
				
				
				
				
				
				
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="2000" height="600" src="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png" alt="RISE 2025 website header image" title="RISE 2025 website header image" srcset="https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image.png 2000w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-1280x384.png 1280w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-980x294.png 980w, https://sovarise.com/wp-content/uploads/2025/05/RISE-2025-website-header-image-480x144.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw" class="wp-image-260225" /></span>
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				<div class="et_pb_text_inner"><p>The <strong>RISE Regional Innovation Summit for Entrepreneurs</strong> on Saturday, November 1, 2025 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.</p></div>
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				<a class="et_pb_button et_pb_button_13 et_pb_bg_layout_light" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Register on EventBrite</a>
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				<div class="et_pb_module et_pb_divider et_pb_divider_15 et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_60  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About this Workshop</strong></span></p></div>
			</div><div class="et_pb_module et_pb_text et_pb_text_61  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h1>Opening Doors to Virginia’s Procurement Landscape &#8211; Part 1: Navigating eVA, the Commonwealth’s Online Marketplace for Procurement</h1></div>
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				<div class="et_pb_text_inner"><p><strong>45 MINUTE WORKSHOP</strong></p></div>
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				<div class="et_pb_text_inner"><p><strong>TRACK: ACCESS TO CAPITAL</strong></p></div>
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				<div class="et_pb_text_inner"><h3 class="cdworkshoptextinfo"><strong>Learning objectives for this workshop include:</strong></h3>
<ul>
<li><span>Understanding the purpose and benefits of eVA for small businesses</span></li>
<li><span>Learning how to create and optimize an eVA vendor profile</span></li>
<li><span>Navigating search functions to identify relevant contracting opportunities</span></li>
<li><span>Accessing resources and training within the eVA platform</span></li>
</ul>
<p><strong>Description:</strong></p>
<p>Participants will be provided with an overview of eVA and will be guided through registering, finding opportunities, and using eVA’s tools to connect with buyers and better position their businesses for success.</p>
<p class="cdworkshoptextinfo"><strong>Workshop Presenter: </strong>Kathy Deacon, Virginia Department of Small Business &amp; Supplier Diversity (SBSD), Business Services Manager, Southwest Virginia</p>
<p class="cdworkshoptextinfo"><strong>Prerequisites: </strong>None</p>
<p class="cdworkshoptextinfo"><strong>Notes for Attendees: </strong>For businesses interested in procurement opportunities with the Commonwealth of Virginia</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1080" height="1080" src="https://sovarise.com/wp-content/uploads/2025/09/Workshop-Kathy-Deacon-SBSD.png" alt="Michael Scales Workshop Essential Financial Skills for Entrepreneurs RISE Summit October 2024 Danville VA" title="Workshop - Kathy Deacon - SBSD" srcset="https://sovarise.com/wp-content/uploads/2025/09/Workshop-Kathy-Deacon-SBSD.png 1080w, https://sovarise.com/wp-content/uploads/2025/09/Workshop-Kathy-Deacon-SBSD-980x980.png 980w, https://sovarise.com/wp-content/uploads/2025/09/Workshop-Kathy-Deacon-SBSD-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" class="wp-image-262789" /></span>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About the Speaker</strong></span></p></div>
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				<div class="et_pb_text_inner"><h2><strong>Kathy Deacon</strong></h2>
<p><strong>Business Services Manager, Southwest Virginia, Virginia Department of Small Business &amp; Supplier Diversity (SBSD)</strong></p></div>
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				<div class="et_pb_text_inner"><p>Kathy Deacon serves as the Business Services Manager for Southwest Virginia at the Virginia Department of Small Business and Supplier Diversity (SBSD). In this role, she champions the growth and success of small businesses, entrepreneurs, and innovators by facilitating access to education, resources, and opportunities within Virginia’s SWaM (Small, Women-owned, and Minority-owned) procurement program and the broader state contracting system. </p>
<p>Kathy brings a wealth of experience in economic development, having held leadership positions across the Commonwealth of Virginia, Maryland, and Washington, D.C. Kathy is a small business owner herself, and understands firsthand the challenges and opportunities of entrepreneurship. Her work is driven by a deep commitment to empowering others to build and sustain successful ventures across the Commonwealth of Virginia and beyond.</p></div>
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				<div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img loading="lazy" decoding="async" width="500" height="500" src="https://sovarise.com/wp-content/uploads/2025/09/Kathy-Deacon-2025.png" alt="Kathy Deacon" srcset="https://sovarise.com/wp-content/uploads/2025/09/Kathy-Deacon-2025.png 500w, https://sovarise.com/wp-content/uploads/2025/09/Kathy-Deacon-2025-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-262041" /></div>
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					<h4 class="et_pb_module_header">Kathy Deacon</h4>
					<p class="et_pb_member_position">Business Services Manager, Southwest Virginia</p>
					<div><p>Virginia Department of Small Business &amp; Supplier Diversity (SBSD)</p></div>
					
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				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Register TODAY for the RISE Summit for Entrepreneurs</h2><div><p>The 2nd annual RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, November 1, 2025 at the Institute for Advanced Learning &amp; Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.</p>
</div></div>
				<div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://www.eventbrite.com/e/rise-summit-for-entrepreneurs-tickets-1325156912999?utm-campaign=social&#038;utm-content=attendeeshare&#038;utm-medium=discovery&#038;utm-term=listing&#038;utm-source=cp&#038;aff=ebdsshcopyurl" target="_blank">Get Your Ticket</a></div>
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			</div></p>
<p>The post <a href="https://sovarise.com/rise-summit-2025/navigating-virginias-online-procurement-marketplace/">RISE Summit Workshop: Opening Doors to Virginia’s Procurement Landscape: Part 1: Navigating eVA, the Commonwealth’s Online Marketplace for Procurement</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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		<title>RISE Summit Workshop: Opening Doors to Virginia’s Procurement Landscape: Part 2: Overview of SBSD’s SWaM Certification Program</title>
		<link>https://sovarise.com/rise-summit-2025/rise-summit-workshop-overview-of-sbsd-swam-certification-program/</link>
		
		<dc:creator><![CDATA[Liz Smith]]></dc:creator>
		<pubDate>Fri, 19 Sep 2025 12:32:30 +0000</pubDate>
				<category><![CDATA[RISE Summit 2025]]></category>
		<guid isPermaLink="false">https://sovarise.com/?p=262429</guid>

					<description><![CDATA[<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-workshop-overview-of-sbsd-swam-certification-program/">RISE Summit Workshop: Opening Doors to Virginia’s Procurement Landscape: Part 2: Overview of SBSD’s SWaM Certification Program</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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				<div class="et_pb_text_inner"><p>The <strong>RISE Regional Innovation Summit for Entrepreneurs</strong> on Saturday, November 1, 2025 in Danville, VA will include networking opportunities and breakout sessions featuring amazing speakers to support entrepreneurs at each stage of business, from ideation to starting, growing, and scaling.</p></div>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About this Workshop</strong></span></p></div>
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				<div class="et_pb_text_inner"><h1>Opening Doors to Virginia’s Procurement Landscape &#8211; Part 2: Overview of SBSD’s SWaM Certification Program</h1></div>
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				<div class="et_pb_text_inner"><p><strong>45 MINUTE WORKSHOP</strong></p></div>
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				<div class="et_pb_text_inner"><p><strong>TRACK: ACCESS TO CAPITAL</strong></p></div>
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				<div class="et_pb_text_inner"><h3 class="cdworkshoptextinfo"><strong>Learning objectives for this workshop include:</strong></h3>
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<li><span>Identifying the eligibility requirements for SWaM certification</span></li>
<li><span>Understanding the benefits and strategic advantages of certification</span></li>
<li><span>Learning the step-by-step application process</span></li>
<li><span>Recognizing how certification supports access to procurement opportunities</span></li>
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<p><strong>Description:</strong></p>
<p>This session provides an overview of Virginia’s Small, Women-owned, and Minority-owned (SWaM) Certification program, its benefits, and the application process so they can leverage certification to grow their business.</p>
<p class="cdworkshoptextinfo"><strong>Workshop Presenter: </strong>Randy Brown, Virginia Department of Small Business &amp; Supplier Diversity (SBSD), Business Services Manager, Central – South</p>
<p class="cdworkshoptextinfo"><strong>Prerequisites: </strong>None</p>
<p class="cdworkshoptextinfo"><strong>Notes for Attendees: </strong>For current or prospective small, Women-Owned, and Minority-Owned businesses</p></div>
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				<span class="et_pb_image_wrap "><img loading="lazy" decoding="async" width="1080" height="1080" src="https://sovarise.com/wp-content/uploads/2025/09/Workshop-Randy-Brown-SBSD.png" alt="Michael Scales Workshop Essential Financial Skills for Entrepreneurs RISE Summit October 2024 Danville VA" title="Workshop - Randy Brown - SBSD" srcset="https://sovarise.com/wp-content/uploads/2025/09/Workshop-Randy-Brown-SBSD.png 1080w, https://sovarise.com/wp-content/uploads/2025/09/Workshop-Randy-Brown-SBSD-980x980.png 980w, https://sovarise.com/wp-content/uploads/2025/09/Workshop-Randy-Brown-SBSD-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw" class="wp-image-262816" /></span>
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				<div class="et_pb_text_inner"><p><span style="color: #01777a;"><strong>About the Speaker</strong></span></p></div>
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				<div class="et_pb_text_inner"><h2><strong>Randy Brown</strong></h2>
<p><strong>Business Services Manager, Central – South, Virginia Department of Small Business &amp; Supplier Diversity (SBSD)</strong></p></div>
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				<div class="et_pb_text_inner"><p>Randolph (Randy) Brown, has worked as an internal market research consultant for several Fortune 50 companies. He began working at General Mills, assigned to some well-known established brands and developing new products. While there, he gained an excellent market research foundation of quantitative and qualitative research. In addition to General Mills, he has worked at General Foods and Colgate Palmolive. While at Colgate, Randy served as the Senior Market Research Manager for the Oral Care Division (Colgate Toothpaste, etc.). He was also the senior researcher assigned to the corporate ethnic marketing group.</p>
<p>Upon moving to Richmond, he worked as a consultant for a major market research consulting firm, then founded X-RAY Market Research Services, LLC (the firm is currently not pursuing public sector projects in Virginia).  He has served as a Certification Officer for SWaM and the federal Disadvantage Business Enterprise (DBE) programs with the Department of Small Business &amp; Supplier Diversity (formerly — Department of Minority Business Enterprise). One of the primary goals of The Department of Small Business &amp; Supplier Diversity (SBSD) is to help small businesses within the Commonwealth to grow.</p>
<p>Randy now serves as the Business Services Manager for Central / South Virginia. His experiences at Fortune 50 companies, his own company, and his role with SBSD, share a common thread and underscore his passion to help businesses grow.</p></div>
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				<div class="et_pb_team_member_image et-waypoint et_pb_animation_off"><img loading="lazy" decoding="async" width="800" height="800" src="https://sovarise.com/wp-content/uploads/2025/09/randy-brown-headshot-linkedin.jpg" alt="Randy Brown" srcset="https://sovarise.com/wp-content/uploads/2025/09/randy-brown-headshot-linkedin.jpg 800w, https://sovarise.com/wp-content/uploads/2025/09/randy-brown-headshot-linkedin-480x480.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw" class="wp-image-262431" /></div>
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					<h4 class="et_pb_module_header">Randy Brown</h4>
					<p class="et_pb_member_position">Business Services Manager, Central – South</p>
					<div><p>Virginia Department of Small Business &amp; Supplier Diversity (SBSD)</p></div>
					
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				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Register TODAY for the RISE Summit for Entrepreneurs</h2><div><p>The 2nd annual RISE Regional Innovation Summit for Entrepreneurs will be held Saturday, November 1, 2025 at the Institute for Advanced Learning &amp; Research in Danville, VA. Don't miss out the unique opportunity to connect with peers and resources designed to help you start, grow, or scale your business in Southern Virginia.</p>
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<p>The post <a href="https://sovarise.com/rise-summit-2025/rise-summit-workshop-overview-of-sbsd-swam-certification-program/">RISE Summit Workshop: Opening Doors to Virginia’s Procurement Landscape: Part 2: Overview of SBSD’s SWaM Certification Program</a> appeared first on <a href="https://sovarise.com">SOVA RISE Collaborative</a>.</p>
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